Project - Outlined.co
Brand Design and Website design

Client - Outlined.co/ Karn Malhotra

Role - Conceptualize and design the logo-mark. Develop an identity system and create brand guidelines. Design the website and bring the brand outlined to life digitally

overview

Outlined is a web-based SaaS brand automation tool that helps you efficiently manage your print & digital brand templates through an extremely simple interface, ensuring brand consistency.

The BRAND

The name outlined relates to the simple idea that everything starts from a ‘dot’. The dots always ensure the look of a structure - something solid, sound, and scalable. But the white spaces between the dots always allow you to ‘play’.

Right from when we were kids, we’ve always dealt with sheets of paper with dots and boxes, that allowed our expression freely. Even an 80 year old today has that memory. ‘Outlined’ is the perfect encapsulation of innocent and free expression for anyone.