Project - Barclays Live
Conceptualization, Ui/Ux, Design, Figma Design Library
Role - Conducted hands-on workshop with the Barclays team to align the vision of the brand, and established the visual direction. Collaborated with the designers on the team to create user journey maps and website architecture. Designed detailed screens that addressed user pain points. Designed a robust Figma component library and prototype for delivery.
Agency - frog
Client - Barclays Live
Design Collaborators: Jade Milan, HJ, Devin Romeo
overview
Barclays Live delivers a personalized experience that
simplifies how you access research, data and analytics.
PROBLEM AREA
“We know what good research is, but lack a vision for engaging clients with it. It's like we've thrown a bunch of random darts with no clear target.”
Barclays Live was bloated with features, pages, and duplicative content, with little hierarchy and unnecessary complexity. This created a content discovery problem that was impeding them from delivering their core offering: providing insights.
We began to address this core pain point by focusing on parts of the experience that aggregate information and funnel traffic, i.e. are critical to driving content discovery as part of the reskin track of work.
Approach
The team and I redesigned the core pages of Barclays Live with key design principles in mind to improve usability and understanding and build a strong foundation for the future experience.
We designed the foundation for the new Barclays Live experience, plus, built a powerful toolkit to accelerate further building and defining.
Design Principles
Process
