Project - Chase Card Acquisition Experience
Conceptualization, Ui/Ux, Prototyping
Role - Created appropriate handoff materials to help support CapGemini’s workflow and assist design implementation of the Phase One work. Lead design efforts for Phase two work. Designed the new Chase Card Acquisition digital experience.
Agency - frog
Client - JP Morgan Chase
overview
Imagining the future of Chase credit card acquisition experience
KEY INSIGHT AND PROBLEM AREA
As a ~$40 billion industry, every experiential change Chase makes has a massive impact on their bottom line. With a culture of risk mitigation and no incentive to take larger experiential risks, the frog team was brought in to help Chase think more broadly about what the future impact of their product detail page (PDP) could be.
We had to challenge ourselves to push Chase in bolder directions while being grounded by the realities of implementation. The team collaborated with CapGemini, the Chase Marketplace development partner, to understand what their capabilities and limitations of development were to help inform the design explorations while providing CapGemini with new ways to think about development.
DESIGN DIRECTIONS
In the absence of a proper testing strategy, Chase’s incumbent product detail page (PDP) consistently tested marginally better than alternative designs that Chase created. To help Chase think more broadly and less narrowly about the design experience, we needed to create a suite of PDP concept options that Chase could test against the incumbent to give them the conviction that implementing a new PDP digital experience was advantageous for their bottom line.
