Project- O'Hare International Airport Tunnel experience
Concept Design, Digital media system design
Agency - Sosolimited
Project clients - Pitch for O'Hare International Airport
Role - Researched and conceptualized digital media Installation. Created a easy to use content management system.
Transform branded content into an immersive environment of color and light as travelers move through the tunnel.
Sosolimited partnered with Samsung to create experiential platform for O’Hare International Airport (RFP). The concept represents an exciting new approach to consumer engagement. An immersive solution transforms branded from messaging to imagery to pure color and light – and back again – creating a unique journey each time you pass through the tunnel, fulfilling the goal to both maximize advertising revenue and passenger inspiration.
At the entrance to the tunnel, you pass through a series of thresholds that deliver key brand identity and messaging content.
As you move toward the center of the tunnel, the digital billboards expand into an immersive collage of imagery and the walls become more reflective to create an expanding sense of space.
At the center, the walls reach maximum reflectivity to create a breath-taking moment of color and light.
As you exit the tunnel, the collage of displays reunites to form progressively larger archways of content and brand messaging.
Branded content is transformed along the length of the tunnel from messaging and imagery to pure color &light in the middle.
Below, as an example, is an illustrative series of renderings that show how Nike ad content expands to take over the entire length of the tunnel.
